Samsung launches Star Wars branded robotic vacuum cleaner

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Samsung Electronics has introduced a new Star Wars limited edition of the widely acclaimed POWERbot robot vacuum cleaner, the VR7000.

The result of a collaboration between Samsung and Star Wars fans, the vacuum comes with Darth Vader and Stormtrooper designs (see above) and is intended to captivate fans in anticipation of the December release of Star Wars: The Last Jedi, the final film in the Disney and Lucas Films saga.

The Darth Vader version of the POWERbot features a specially created cover using custom premium materials that resembles Darth Vader’s all-black mask while the Stormtrooper version replicates the look of a black and white Stormtrooper’s helmet.

The Darth Vader model comes with Wi-Fi connectivity and its own remote control. Both models also offer fun and unique sound effects appropriate for each character. For example, when powering up the Darth Vader unit, the vacuum will play and mimic the character’s infamous breathing.

The VR7000 Star Wars limited edition promises all of the powerful cleaning technology and features of the original VR7000, such as suction power capacity of 10 watts, CycloneForce technology, and Edge Clean Master, which helps the unit clean close to walls and edges.

It can even work autonomously, using Visionary Mapping Plus to remember the room and find the fastest cleaning routes around the user’s home. FullView Sensor 2.0 allows the unit to clean around home decorations and valuable personal items as small as 10mm.

UK availability will be announced in due course. Samsung will also be introducing “Vacuum Your Space” – a video created by Star Wars super fans, partnering with creative network Tongal. Other various fan-centric activations and rewards with retail and commerce partners will continue rolling out.

Says B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics:

“We are very pleased to be part of the excitement leading up to the release of the Last Jedi and to be launching our limited edition POWERbot in partnership with Star Wars fans.

“From its incredible suction power, slim design, and smart features, to the wonderful character-themed voice feedback and sound effects, we are confident the Star Wars limited edition of the VR7000 will be a big hit.”

Chris Price

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