Nike’s latest spot sees a number of sports digitized into a series of flickering neon-colored animations. Directed by Luca Finotti, the video is a part of Nike’s #WeBelieveInThePowerOfLove campaign and merges animation with live action. While there’s no linear storyline, the two-minute short isn’t too dissimilar to a stylized music video.
More conceptual than anything, the video shows how Nike’s sportswear closely links to various lifestyles, as well as being practical in active settings. Finotti himself worked in collaboration with the sports giant to create the video as part of the Nike x R.T. range. Finotti has worked with a number of high-profile brands including Vogue, Martini Asti, Adidas, Dolce & Gabbana and publications such as Dazed & Confused.
In other sportswear-related news, PUMA announces the Minions as their newest creative collaborators.
Powered by WPeMatico