Fry’s to sell local company’s STEM education toys

Staff reports Published 7:00 p.m. PT Sept. 13, 2018

Microduino Inc., a Westlake Village-based developer, manufacturer and seller of LEGO-compatible electronic building blocks, signed an agreement for Fry’s Electronics to sell Microduino educational toys.

In addition to the toys, Microduino offers related components and in-class science, technology, engineering and mathematics (STEM) learning systems.

Fry’s will sell four Microduino products, including its Itty Bitty City project kit.

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The partnership expands retail presence and distribution for Microduino, which already sells its products through Barnes & Noble and Amazon.

“This deal with Fry’s Electronics is a crucial component of Microduino’s consumer marketing strategy, and another important step forward in making the company’s STEM education products more broadly available and accessible to children, parents, and hobbyists through high-volume retail channels,” said Bin Feng, Microduino co-founder, CEO and a principal architect of the technology and hardware platform contained in the products to be sold at Fry’s. “As STEM education continues to gather momentum in U.S schools and around the world, access to affordable, high-quality STEM education toys and learning systems, such as those from Microduino, both in and out of the classroom is critical to preparing current and future generations of scientists, technologists, and engineers.”

John Fry, co-founder and CEO of Fry’s Electronics, said the company expects STEM education toys from Microduino and other developers to be hot sellers during the holiday shopping season.

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