Meet the woman who wrote the Toys ‘R’ Us jingle

Why you may not hear the Toys 'R' Us jingle anymore

Why you may not hear the Toys ‘R’ Us jingle anymore

Linda Kaplan Thaler wasn’t entirely sure how her Toys “R” Us jingle would go over at first.

It was the early 1980s and she was a junior copywriter at the J. Walter Thompson ad agency, which was tasked with inventing a catchy tune for the toy company. The song that Thaler whipped up used a slogan — “I’m a Toys ‘R’ Us Kid” — co-created by James Patterson, the future crime novelist who at the time was a colleague of hers.

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