Now we’re a “real adult”, sadly it’s frowned upon to spend six hours building the Lego house of our dreams – until now.
Potentially answering all our prayers, Barclaycard have teamed up with popular toy store Smyths to launch the first ever ‘Big Kids Aisle’ for kidults who want to reminisce the good old days.
The unique toy shop is set to be filled with hundreds of retro and modern toys including Teddy Ruxpin, Lego, Tamagotchis, life-size board games, the adult Pony Cycle (made famous by the Kardashians) and Cozmo the robot.
Sadly, the new aisle will only be around for a few days, and you’ll need to make your way to London for it. And it’s not even on a weekend!
All the exciting will take place at Smyths Toys Superstore in Staples Corner, London on the 15th January (Blue Monday) until Wednesday 17th January. On the plus side, the first 100 shoppers to visit the aisle will get a free Tamagotchi, so it may be worth calling in sick that day…
The aisle follows the news that more adults than ever are buying children’s toys for themselves According to Barclaycard, with the kidult toy industry is now worth over £300 million.
Barclaycard, which processes nearly half of the nation’s credit and debit card transactions, reveals that 49 per cent of adults currently own children’s toys. Apparently the UK favourites at the moment are:
Top 10 ‘big kid’ toys
- Colouring books
- Cuddly toys
- Board games
- Connect 4
- Action Figures
- Beanie Babies
George Allardice, Head of Strategy at Barclaycard Payment Solutions, said: “It’s clear from our research that there is huge demand from adults for kids’ toys and games and the need for light relief isn’t surprising, especially as we get our heads back into the daily grind after Christmas.”
“With kidult spending on the increase in a sector traditionally focused on children, there is a real opportunity for retailers to tap into the popularity of playsumerism by providing ‘big kids’ style activities either in-store or at promotional events. We hope the Big Kids Aisle will encourage more shops and shoppers alike to embrace their inner child!”
Sinead Byrne, Joint Head of Marketing at Smyths Toys Superstores, said: “We have seen a real trend for adults celebrating their ‘big kid’ status and purchasing games and toys for their enjoyment.
So much so that we’ve adapted our range to include a selection of toys for the big kid in all of us from robots such as Cozmo from Anki, drones, a wider range of board games, NERF rivals, key software offers and launches as well as fan favourites such as LEGO technic, Star Wars and a wide range of Pop! Vinyls.”
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